Overview of Nissan Motor Company

The Nissan Motor Company started its life under a totally different name. It was originally known as Dat Motorcar Co. and started in 1914. The name Dat was derived from an acronym for the companies partners at that time. The original partners were named kenjiro Den, Rokuro Aoyama, Meitaro Takeuchi which gave the DAT Motorcar co its name. In 1918 the company changed its name to Kwaishinsha Motorcar Co. and then in 1925 the name was changed again back to Dat Motorcar Co. Dat Motorcar Co which was based in Tokyo then merged with Jitsuyo Jidosha Co. Ltd in 1926 to become Dat Automobile Manufacturing Co. Ltd. 1931 saw the first use of the actual name Datson when Dat Motorcar Co. came out with their first smaller vehicle. The name Datson translated to read “Son of DAT” was used until Nissan took control of DAT Motorcar Co in 1934. Nissan then changed the name from Datson to Datsun because the term son also translated to mean loss in their language.

In the 1930’s Youshisuke Aikawa founded a holding company called Nippon Sangyo, translated to Nippon Industries. This was abbreviated to the name Nissan. During its inception Nissan controlled steel foundries and auto parts businesses. Aikawa chose to Overview of Nissan Motor Company.

The Nissan Motor Company started its life under a totally different name. It was originally known as Dat Motorcar Co. and started in 1914. The name Dat was derived from an acronym for the companies partners at that time. The original partners were named kenjiro Den, Rokuro Aoyama, Meitaro Takeuchi which gave the DAT Motorcar co its name. In 1918 the company changed its name to Kwaishinsha Motorcar Co. and then in 1925 the name was changed again back to Dat Motorcar Co. Dat Motorcar Co which was based in Tokyo then merged with Jitsuyo Jidosha Co. Ltd in 1926 to become Dat Automobile Manufacturing Co. Ltd. 1931 saw the first use of the actual name Datson when Dat Motorcar Co. came out with their first smaller vehicle. The name Datson translated to read “Son of DAT” was used until Nissan took control of DAT Motorcar Co in 1934. Nissan then changed the name from Datson to Datsun because the term son also translated to mean loss in their language.

In the 1930’s Youshisuke Aikawa founded a holding company called Nippon Sangyo, translated to Nippon Industries. This was abbreviated to the name Nissan. During its inception Nissan controlled steel foundries and auto parts businesses. Aikawa chose to wait to enter the automobile manufacturing trade until 1934 when he separated the parts division os Tobata Casting and incorporated it as an entirely new subsidiary, this was named Nissan Motor Co. At that time Nissan built airplanes, engines and trucks for the Japanese military. The main plant for Nissan was Moved to China after land there was captured by Japan.This continued until 1947 when it was captured by American and Russian forces.

In the early 1950’s the Company Nissan made the decision to expand into larger markets. The company then realised that the Datsun small car line would help fill a currently unfilled market niche in both Australia and the US. In 1959 Nissan showed vehicles at the Los Angeles auto show with favourable results. In 1959 The company then went on to form a US based subsidiary, Nissan Motor Corporation U.S.A. Nissan continued to make improvements in their lines adding many advancements in both drivability and styling to such sporty cars as the Datsun Fairlady, Datsun 510 and the Datsun 240Z. By the early 1970’s Nissan had become one of the largest automobile exporters in the world.

When much of the world was struggling through the 1973 oil crisis, Nissan was ready, they were offering high quality small economy vehicles. To meet the growing demand in the market for their products Nissan then built factories in Mexico, Australia, Taiwan and South Africa. Then in 1986 Nissan opened a plant in Europe, located in Sunderland in the north east of the UK. This plant produced very well, later earning the highly coveted title of the most productive plant in all of Europe. Producing 400,000 vehicles a year in Europe alone had proven the popularity of the brand itself.

Currently Nissan has been forging forward and offering higher end vehicles, some of them targeted on the performance market. One that comes to mind readily is the Skyline or more recently the GT-R which for all intensive purposes is considered a supercar. Other offerings are on the truck market with names such as the Titan or the Armada proving to be on contention with some of the hardest working trucks produced.

The brand has proven itself, time and time again, as being both dependable and hard working. Coveted among collectors and racers alike. Wait to enter the automobile manufacturing trade until 1934 when he separated the parts division os Tobata Casting and incorporated it as an entirely new subsidiary, this was named Nissan Motor Co. At that time Nissan built airplanes, engines and trucks for the Japanese military. The main plant for Nissan was Moved to China after land there was captured by Japan.This continued until 1947 when it was captured by American and Russian forces.

In the early 1950’s the Company Nissan made the decision to expand into larger markets. The company then realised that the Datsun small car line would help fill a currently unfilled market niche in both Australia and the US. In 1959 Nissan showed vehicles at the Los Angeles auto show with favourable results. In 1959 The company then went on to form a US based subsidiary, Nissan Motor Corporation U.S.A. Nissan continued to make improvements in their lines adding many advancements in both drivability and styling to such sporty cars as the Datsun Fairlady, Datsun 510 and the Datsun 240Z. By the early 1970’s Nissan had become one of the largest automobile exporters in the world.

When much of the world was struggling through the 1973 oil crisis, Nissan was ready, they were offering high quality small economy vehicles. To meet the growing demand in the market for their products Nissan then built factories in Mexico, Australia, Taiwan and South Africa. Then in 1986 Nissan opened a plant in Europe, located in Sunderland in the north east of the UK. This plant produced very well, later earning the highly coveted title of the most productive plant in all of Europe. Producing 400,000 vehicles a year in Europe alone had proven the popularity of the brand itself.

Currently Nissan has been forging forward and offering higher end vehicles, some of them targeted on the performance market. One that comes to mind readily is the Skyline or more recently the GT-R which for all intensive purposes is considered a supercar. Other offerings are on the truck market with names such as the Titan or the Armada proving to be on contention with some of the hardest working trucks produced. The brand has proven itself, time and time again, as being both dependable and hard working. Coveted among collectors and racers alike.

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